SWOTT analysis allows a company to determine where they currently stand in the market they are in and where they can take their company in the future.
Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
External Forces and Trends Microsoft must contend with a variety of external forces and trends that affect strategic choices. Legal and regulatory issues are one of the most important external factors to be considered. The technology industry is driven by the development intellectual property and it is essential to protect new technologies as they are developed with patents, trademarks, and copyrights.
As ofa major concern for the company is protecting the privacy of its customers. A failure to protect consumer privacy could result in expensive class action lawsuits.
In addition, Microsoft has been the target of several ongoing antirust lawsuits related to its Windows Operating System OS products. Over the years, this has motived Microsoft to develop a robust legal team that is capable of dealing with a constant flow of regulatory issues Microsoft It will be essential for the company to maintain a highly experienced legal team in the future to handle any complex lawsuits or regulatory changes that may arise.
A volatile global economy has a major influence on the business practices of Microsoft. The company must maintain a balance of affordability and quality with this product during all economic swings. If the company fails to maintain an affordable price during an economic downturn, consumers will seek out lower cost alternatives.
Currently, the global economy is on a path to recovery and disposable incomes are rising throughout the world. If this trend continues, Microsoft will have the opportunity to grow its market share in emerging markets in Asia, South America, and Africa. Perhaps the most important external factor is a competitive analysis of other technology companies.
Tech giants, such as Apple and Google, have managed to take a considerable piece of the personal computing market share from Microsoft over the last decade. Furthermore, a growing number of small technology startups are finding niche markets that were once dominated by Microsoft.
This example shows why it is important to analyze competitors as the company prepares to launch new products in the future. The superior products of competitors outperformed both of these products by a wide margin. Internal Forces and Trends Microsoft has used its success to build an impressive organizational culture.
The company has made a strong effort to recruit highly talented software engineers and designers who are capable of building world-class software applications. However, it is important to point out that other technology companies have demonstrated a superior ability to attract the top talent in the industry.
For example, sought-after engineers are more likely to seek employment at Google as opposed to Microsoft. The leadership of the company has also remained consistent for many years. Many of the original team members of Microsoft, such as Bill Gates, continue to serve on the board of directors.
The company may see an improvement in leadership by hiring an individual who can reach a young generation of consumers. By developing software for a young generation, Microsoft will help build a positive image with this demographic.
It is hypothesized that a strong leader with this group will create a considerable increase in the leadership teams effectiveness. Microsoft has shown an exceptional ability to adapt to change.
Although market share has declined to various tech companies in recent years, the company has maintained an impressive customer base that continues to deliver value to shareholders. The company shows a strong effort to enter new markets, such as mobile software and video games.
A continual effort to meet the demands of consumers has enabled the company to generate a high level of success in these rapidly evolving markets.
In summary, the SWOTT analysis provides a foundation that will be used to develop strategic initiatives in the future.Strategic Plan Part 2: Internal Environmental Analysis.
Write a 1,word minimum internal environmental analysis in which you include the following: Assess the organization’s internal environment. Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
STRATEGIC PLAN PART 2: SWOT ANALYSIS PAPER 3 Legal and Regulatory Businesses and government could be complicated at times since both parties have different agendas. The element mixtures in legal and regulatory play a big factor in the strategic plan and success of an organization. The Web version of the Strategic Plan, rather than focusing on a static set of performance measures, provides priorities, accomplishments, and next steps that are tracked and updated frequently, reinforcing the Strategic Plan’s function as a living, vital document that serves a genuine management purpose.
Strategic Plan Part 2: SWOT Analysis The purpose of this synopsis is to analyze the forces and trends that Green Mountain Coffee Rosters faces relevant to its competitive position.
The synopsis will explore external forces such . No one strategic model fits all organizations, but the planning process includes certain basic elements that all churches can use to explore their vision, goals, and next steps of an effective strategic plan.
Strategic Plan Part II: SWOTT Analysis of Microsoft Corporation. July 21, Posted by octotutor. Essays, General Business, Premium, Strategy. One comment so far. SWOTT Analysis Introduction. Microsoft Corporation is a highly diverse technology company that develops software for personal computers, web applications, video games, and mobile.